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PUBLISHERS OPINION - June
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The e-magazine
The Next Generation of Publishing
We have been digitalizing our magazine now for four months in addition to doing the print copy. We have received many great reviews of our e-magazine–and some not so great reviews. The great reviews come from those who best understand the direction of technology and the need to reach different markets and different reader segments.
Those who were more critical of the digital form seem to fall into three different groups. The largest group had a browser issue that didn’t work well with the digital magazine. Updating the browser or even opening the e-mag during slower volume periods on the Internet helped most issues. The second segment consisted of those who were too busy or nontech savvy to take the time to figure out how to maneuver the pages. Come on, its cool! Please try again. The third group preferred paper and that is that. Many people enjoy the quality of our magazine so we will continue printing the paper as always.
Our surveys indicate almost 25 percent of readers now prefer digital over paper. This 25 percent is harder to reach with paper only. They largely consist of the up-and-coming younger generation who text, twitter, e-mail, facebook, and anything else digital. This segment also holds the interest of the fast moving, nontraditional, often out of the office, real estate professional.
Additionally, 15 percent like to receive both the paper and the digital versions. This segment often represents marketing and business development professionals who like paper but enjoy the flexibility digital offers. Opening the e-magazine anywhere, including at a client’s office can be very appealing.
This leaves 60 percent of our readers who want paper only. Certainly the largest segment of readers, this group ensures that print magazines and newspapers will be around for years to come.
There are several reasons for adding a digital version. We estimate our readership has increased by 30 percent due to the addition of the e-magazine. How about the importance to many companies of increasing traffic to their websites? Our e-mag allows readers to click on all ads and be connected directly to that company’s website. This is an awesome benefit! Let’s not forget that the Internet offers our advertisers worldwide exposure to companies who want to do business in this region and are just beginning to investigate business relationships.
So, if you haven’t looked at our e-mag yet, you can go to our website at www.niremag.com. There you can view it and / or sign up to receive future e-mail notifications when we release future issues. Thank you for checking us out and your feedback is always appreciated.
We are now working on our July Commercial Issue. We will see you then.
by roger krieg
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March
Commercial Issue
Top Producers
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Our first Commercial Issue of the year will cover all areas of commercial real estate from development, leasing, financing, sales, property management, and trends. In addition, this issue will run a Professional Services Directory. If you need a new vendor in a certain area, this directory can help. If you want to be listed in this directory, give us a call.
Closes February 27, 2009
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April
Building GREEN
Property Management
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Our April issue offers editorial stories from industry experts discussing building services, property management & Building GREEN. This issue also offers our very popular Property Management Directory.
Closes March 27, 2009
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You Could Be Advertising Here
Where Hundreds of Decision
Makers Would See Your Ad
Every Day
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Your Suggestions Make Us Better
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Now that NIREM has introduced our e-mag, our circulation has doubled. Contact us now for new marketing opportunities
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