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Publishers Opinion-July Edition
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How Well Does Your
Company Pass The Puck?
I don’t like counting my chickens before they are hatched, but Chicago is on the verge of an event that has never happened here before. It started with the Chicago Blackhawks winning the Stanley Cup. But what has never happened before is Chicago winning two championships in one year. No—I am not talking about the Cubs but the White Sox are looking real good this year. So, could Chicago take two world championships in one year? Never has happened, but the thought is exciting in a championship starved city.
Now, the reason I bring this up is that all championship teams have one thing in common—teamwork! The ability to work together and prove themselves to be the championship team.
This teamwork is not so different from the teamwork companies need to practice in order to be dominant in their field, to be the championship team. When a client calls, are they treated like a customer or a burden employees are so happy to pass off to the “Right” person?
The teamwork starts with the first contact your client has which can be the receptionist, (yeah, some companies still have those!) or the salesman. How they perform is as important to the lasting relationship you have with this client as the product you offer.
If your salesman can give intelligent answers to tough questions, great. What about questions they can’t answer? Can they get quick responses from the team. Does the receptionist know who to transfer a client to so the client gets an answer without being transferred several more times?
The key is to train and expect every employee to be able to handle any situation or know who to refer a client to. It is very discouraging talking to people who don’t care or are clueless. Being a championship team takes work and every employee must be a winner.
We are now working on our August 20th Anniversary Commemorative Issue. There is still time to be in it. Give us a call today. Thank you to everyone who made 20 years possible. We will see you then.
by Roger Krieg
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You Could Be Advertising Here
Where Hundreds of Decision
Makers Would See Your Ad
Every Day
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